The Higher Enlightenment Cannabis Podcast
The Higher Enlightenment Cannabis Podcast was created to discuss everything cannabis. Whether it be industry insider insights, tips for your cannabis business, marijuana news from around the world, or cannabis pop culture and lifestyle topics you can hear it on the podcast. Our end goal is to entertain as well as enlighten those interested in the new cannabis industry.
The Higher Enlightenment Cannabis Podcast
The Higher Enlightenment Cannabis Podcast #44 - Cannabis Testing
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Higher Yields Consulting
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Season 1
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Episode 44
Improving the analysis of testing can dramatically increase consumers' experiences, as well as operators' return on investment. But most cannabis business owners are intimidated by the data and don't know how to use it to drive smart, leading edge business growth.
In this episode, we talk to Len May of Endocanna Health and Matt Kurtzman of Canold about how data can support business development, as well as improve the customer experience in drastic, never-before-seen ways.