The Higher Enlightenment Cannabis Podcast
The Higher Enlightenment Cannabis Podcast was created to discuss everything cannabis. Whether it be industry insider insights, tips for your cannabis business, marijuana news from around the world, or cannabis pop culture and lifestyle topics you can hear it on the podcast. Our end goal is to entertain as well as enlighten those interested in the new cannabis industry.
The Higher Enlightenment Cannabis Podcast
The Higher Enlightenment Cannabis Podcast #34 - The Pressure of the Market – THC
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Higher Yields Consulting
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Season 1
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Episode 34
In the first episode of this three-part series, we’re looking at the pressures of the THC market. Companies like Budweiser are expanding into the infused drink market with their Beyond Beer product line. While THC has historically been associated with smoking, vaping, and edibles, we’re now seeing major labels expand the marketing into beverages. In this episode, we explore how this expansion will impact the cannabis market and what, if anything, smaller cannabis businesses can and need to do in order to remain competitive and relevant.